First touch against last touch
Pipeline and revenue by channel on first touch and on last touch in HubSpot, and where the two views disagree.
Show how much pipeline and revenue each channel gets credit for on first touch and on last touch in HubSpot, and explain where the two views disagree.
Why this works
First touch credits the channel that found the buyer, last touch the one that was there at the end. Before you move budget, it's worth seeing where those two answers differ.