Prompt playbooks
The prompts that do the Tuesday work.
45 copy-paste playbooks for Google Ads, LinkedIn Ads, Microsoft Ads, Google Search Console, and HubSpot work in Claude or ChatGPT: senior audits, wasted-spend cleanup, creative refreshes, organic traffic drops, weekly recaps, and ad spend traced to pipeline and revenue. They read best next to the articles, and they run best on your own connected account.
Google Ads
Read-onlySenior Google Ads auditFull 10-area audit (structure, keywords, ads, bidding, audiences, landing pages, performance) with severity-ranked findings and a 30-day action plan.Read-onlyWeekly Google Ads performance recapLast 7 days vs. previous 7, with the top 3 movers and a likely-root-cause for every negative one.Read-onlyKeyword planner deep-dive50 keyword ideas clustered into 5-7 themes, with suggested match types and starting bids based on competition.Makes changes (previewed)Wasted-spend search terms → add as negativesFind top wasteful search terms, recommend the right negative scope and match type, preview before applying.Makes changes (previewed)PMax placement & brand exclusionsPull wasteful PMax placements and recommend brand exclusions, with full preview before any change is applied.Makes changes (previewed)RSA ad-group personalizationQuality Score lever. Batches ad groups, learns your ICP and landing pages, rewrites all 15 headlines + 4 descriptions per ad group.Makes changes (previewed)Sitelink ad-group personalizationBatches ad groups, generates 4-6 sitelinks per group with copy that matches keyword intent and the landing page.Makes changes (previewed)PMax creative refreshSwap out tired headlines and descriptions in PMax asset groups, keeping minimums and previewing every change.Read-onlyNegative-keyword conflict checkerFind positives that are silently blocked by your own negatives. Optionally remove the offending negative.
LinkedIn Ads
Read-onlySenior LinkedIn Ads auditFull 9-area audit (structure, targeting, audiences, creative, lead gen, bidding, landing pages, performance) tailored to LinkedIn's B2B mechanics.Read-onlyLinkedIn Ads performance recapCampaign-group spend, creative leaders and fatigue, CPL by campaign, and a demographics breakdown.
Microsoft Ads
Read-onlySenior Microsoft Ads auditFull 10-area audit (measurement, Google import, structure, targeting, keywords, ads, bidding, audiences, partner traffic, performance) with severity-ranked findings and a 30-day action plan.Read-onlyWeekly Microsoft Ads performance recapLast 7 days vs. previous 7, every material mover, and a likely root cause for each negative one.Read-onlyMicrosoft Ads keyword planner deep-diveKeyword ideas from Microsoft's own planner, clustered into themes with match types and starting bids.Makes changes (previewed)Microsoft Ads wasted-spend negativesFind every wasteful search term, pick the right negative scope and match type, preview before applying.Makes changes (previewed)Search partner & Audience Network exclusionsFind the partner sites and Audience Network placements spending without converting, then preview website exclusions before anything changes.Makes changes (previewed)Microsoft Ads RSA personalizationQuality Score lever. Batches ad groups, learns your ICP and landing pages, rewrites all 15 headlines + 4 descriptions per ad group.Makes changes (previewed)Microsoft Ads sitelink personalizationBatches ad groups, generates 4-6 sitelinks per group with copy that matches keyword intent and the landing page.Makes changes (previewed)Microsoft Ads Performance Max creative refreshSwap tired headlines and descriptions in Microsoft's Performance Max asset groups, staying inside the limits and previewing every change.Read-onlyMicrosoft Ads negative-keyword conflict checkerFind positives silently blocked by your own negatives, including account-level ones. Optionally remove the offending negative.
Search Console
Read-onlyWhy organic traffic droppedWhen clicks broke from their usual pattern, which pages and queries lost them, and why: lost rankings, a lower CTR at the same rank, less searching, or pages leaving the index.Read-onlyWeekly Search Console performance recapLast 7 days vs. the previous 7: clicks, CTR and position, branded vs. non-branded, every page and query that moved, and any Google update in the window.Read-onlyStriking-distance keywordsQueries ranking just off the top, sized by the clicks a move to position 3 would add at your own site's CTR, with a plan for each page.Read-onlyTitles and descriptions worth rewritingPage-one queries getting far fewer clicks than their position should, grouped by page, with the live title and description and a rewrite for each.Read-onlyAI Overviews footprintYour CTR at each position now vs. a year ago, and every query losing clicks at the same rank: the trace AI Overviews and AI Mode leave in Search Console.Read-onlyIndexing check for key pagesGoogle's index status for up to 25 pages that matter, next to a live fetch of each, with a plain diagnosis and what changed since the last check.Makes changes (previewed)Sitemap auditEvery sitemap's status, the ones robots.txt lists but nobody submitted, a live check of a sample with an estimated indexed share, and previewed fixes.Read-onlyAgency summary across every propertyEvery Search Console property's last 28 days vs. the 28 before in one table, biggest sites first, with the movers flagged and the drops explained.
HubSpot
PPC
Read-onlyGoogle Ads leads by lifecycle stageThe leads Google Ads brought into HubSpot, counted by lifecycle stage and campaign, and the stage where they get stuck.Read-onlyKeywords that created pipelineThe Google Ads keywords and search terms behind deals and pipeline in HubSpot, and the ones that spent money without creating any.Read-onlyAd spend against pipeline and revenueWhat each ad campaign spent, next to the pipeline and closed revenue it created in HubSpot, on every ad platform you've connected.Read-onlyWhich ad platform brings the best leadsYour ad platforms compared by what their leads become in HubSpot: the lifecycle stage they reach, the deals they create and the deals you win.Read-onlyLinkedIn Ads leads in HubSpotWhat LinkedIn Ads leads became in HubSpot: the lifecycle stages they reached, the deals they created, and the campaigns, companies and job titles behind the pipeline.Read-onlyWeekly paid-to-pipeline reportLast week against the week before: spend by ad platform next to the leads, deals and pipeline each one created in HubSpot.Read-onlyIs HubSpot tracking your ad leads?Checks that your HubSpot leads carry the source, campaign and UTM data ad attribution needs, and what to fix where they don't.
Sales
Read-onlyDeals created from paid adsThis month's deals from contacts who came through paid ads, with the stage, amount, owner and campaign behind each one.Read-onlyPaid leads nobody has followed upLeads from paid ads with no owner or no sales activity yet, how long each one has waited and who should pick it up.Read-onlyWin rate by lead sourceWin rate, deal size and time to close for deals from paid ads, set against organic search, referrals and direct.Makes changes (previewed)Follow-up tasks for stalled dealsOpen deals from paid ads that have gone quiet, with a follow-up task for each owner, previewed before anything is created.
Leadership
Read-onlyMonthly marketing reportLast month against the month before: spend, leads, pipeline and closed revenue by channel, with a short summary for leadership.Read-onlyFirst touch against last touchPipeline and revenue by channel on first touch and on last touch in HubSpot, and where the two views disagree.Read-onlyQuarterly channel ROIA quarterly review of ad spend by channel against the pipeline and closed revenue it produced in HubSpot, with what to keep, test and cut next quarter.
Agencies
Cross-platform
Read-onlyCross-platform weekly digestStakeholder-ready exec summary plus per-channel breakdown across Google, LinkedIn, and Microsoft for the last 7 days.Read-onlyPaid vs organic overlapGoogle Ads spend on queries you already rank top 3 for, converting paid terms with no page-one organic result, and organic winners with no paid coverage.
Prompts are half. Live data is the other half.
Every playbook here runs against your real account once it's connected. Free tier, read-only by default, two clicks. HubSpot is included from Pro.