Your ad platforms compared by what their leads become in HubSpot: the lifecycle stage they reach, the deals they create and the deals you win.
The prompt
Compare the ad platforms I have connected by the quality of the leads they bring into HubSpot: the lifecycle stage those leads reach, the deals they create and how many of those deals we win.
Why this works
The platform with the cheapest leads isn't always the one with the best. Judging each one by its deals and wins gives you a budget split you can defend.